54AfricaConsult

Leveraging a track record of over 16 years of investment and trade promotion across multiple industries in both the public and private sectors in Africa, 54AfricaConsult offers tailor-made services to corporates, investors, governments and individuals.

Investment Promotion/Country Marketing

We work closely with governments, ministries, public sector agencies and parastatals to develop investment promotion and destination marketing strategies that are results-driven and cost-effective.

Market Access/Trade Facilitation

Our solid network of buyers coupled with in-depth industry knowledge means that we can help any company’s trade and/or expansion objectives within Africa or globally. We specialise in opening up markets that boost regional and international trade.

Business Development Strategy

Steering away from a one-size fits all approach on a continent that has 54 countries, 54AfricaConsult depends on fine-tuned strategies that take a niche approach, never ignoring the local scene. Relationships are what unlocks success for companies seeking to drive sales in the African market. A keen understanding of the on-ground context and an ability to access decision-makers is critical to getting a foot in the door before the competition.

Market Intelligence

In a digital age, where Google can answer most generic questions, it’s imperative to ensure your market intelligence influences sound business and investment decisions. Our experience across key sectors and access to local and international experts guarantees you get the information you need.

Public Relations

With established relationships with key media across the continent as well as international media contacts, we can create a bespoke PR campaign locally, nationally or internationally, based on targeted market knowledge. We have extensive experience in creating bespoke events (conferences, round-tables, summits, expos, press briefings) as well as road-shows and trade missions.

Deal Origination

Through our network across Africa we source projects across value chains. This includes working capital transactions as well as long term investments.

Government Relations

Through our extensive experience in working with governments and our background across business throughout all regions in Africa we are able to help you navigate the complex political environment, so that you can achieve your business objectives.

Language Services

Our language capabilities enable you to navigate multilingual and culturally diverse African markets.